"Once you see not only the problem, but the solution, there's no escape. You see it, you can't look away from it. I want it to feel like an adventure, not a burden. I don't mean just for me, I mean for the movement. This is an extraordinary thing, an uplifting thing. This is not, 'Oh my God, all the poor starving Africans with flies around their faces.' They are very noble, royal people, full of easy laughter and very innovative. This is about us, too. It's about who are we? What are our values? Do we have any? Its exciting."
- Bono Interview with Rolling Stone, November 2005
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